Our references

Our clients are more successful



The brand belonging to the English Accapi Group is a leading manufacturer of premium outdoor accessories for dogs. We introduced it into the German market in 2018. Alongside collaborations with other brands and the media, storytelling via various channels contributes above all to wider reach and greater visibility. Furthermore, we helped Ruffwear experts to carry out a successful market entry with the following activities:


Participation in the target group-oriented Interzoo and OutDoor trade fairs as well as numerous on-site events with representatives of the “trade media” (pet and outdoor sector) and end consumer media (e.g. pet, dog, outdoor) ensured that the brand quickly became known to both retailers and end consumers.


In order to increase the visibility of the products and the level of awareness of the brands in the sector, numerous product tests were organised. In addition, Ruffwear brand ambassadors created stories around the brand that we helped to widely disseminate. These personal and therefore extremely credible stories create authenticity and built a strong community.


We use the focus on online media and social media channels as a fast and effective way to increase brand awareness. Through the sensible use of the various channels, we achieve wide ranges. Our success factors here are one-to-one communication, emotional storytelling and direct feedback.


Case study brand events


OMM Alps is anything but ordinary – and the event looks different for every participant. The Original Mountain Marathon originated in England and Scotland. Every year since 1968, enthusiastic runners have met there for this unique event, which has long enjoyed cult status.

In 2018 OMM Alps took place for the second time in Germany in the Zugspitz region of Garmisch-Partenkirchen. And for the second time, xpert marketing was the organiser of the event. We took care of the search for the location, participant and visitor management, on-site processing and advance marketing, various media collaborations in print and social media as well as post-reporting. The storytelling around the unique format created heightened brand perception as well as a customer-oriented and authentic brand image.

Our focus is on emotionalising the brand message. Of course, we are also personally on site and thus very close to the participants – we know what they want and can thus reach the relevant target group directly. Other concerns of ours were customer care and testing the products “in action” –  because OMM also perfectly equips outdoor athletes, especially trail runners and adventure racers, with lightweight products. Numerous influencers and important figures from the industry took part in this event in order to reach an even wider public. The increasing number of participants and media presence show how successful our work in the field of brand events is.

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