Brand Market Entry

We offer you competence and expertise in product and brand market entry strategies.


Do you want your brand to enter and successfully become positioned in the German-speaking DACH region and to market your products or services to your target group? Then we are your contact – your experts for marketing & PR, events, sales & logistics.

Together with you, we develop your individual market entry strategy, tailored to your brand, product or service.

The market entry strategy contains a detailed description of what the strategic focus should be.

In joint workshops we work on the following topics, among others:

  • Status quo of your brand
  • Competitive situation
  • Distributional analysis
  • Target group and early adopters
  • Unique selling proposition (USP)
  • Market positioning

Based on our analysis we will develop a strategy, define KPIs and identify and recommend efficient measures. Regular monitoring and control of success and continual process optimisation are essential to us.

Case Study Brand Market Entry


The brand belonging to the English Accapi Group is a leading manufacturer of premium outdoor accessories for dogs. We introduced it into the German market in 2018. Alongside collaborations with other brands and the media, storytelling via various channels contributes above all to wider reach and greater visibility. Furthermore, we helped Ruffwear experts to carry out a successful market entry with the following activities:


Participation in the target group-oriented Interzoo and OutDoor trade fairs as well as numerous on-site events with representatives of the “trade media” (pet and outdoor sector) and end consumer media (e.g. pet, dog, outdoor) ensured that the brand quickly became known to both retailers and end consumers.


In order to increase the visibility of the products and the level of awareness of the brands in the sector, numerous product tests were organised. In addition, Ruffwear brand ambassadors created stories around the brand that we helped to widely disseminate. These personal and therefore extremely credible stories create authenticity and built a strong community.


We use the focus on online media and social media channels as a fast and effective way to increase brand awareness. Through the sensible use of the various channels, we achieve wide ranges. Our success factors here are one-to-one communication, emotional storytelling and direct feedback.

Consultation & Contact

We look forward to welcoming you. We would be pleased to advise and actively support you. Call us, write to us or drop by in person.